1. Fragrance Development
Our in-house perfumers craft exclusive, clean fragrances using premium essential oils and botanical extracts.
2. Hand Pouring
Small-batch production ensures each candle is poured with precision and care for a flawless finished product.
3. Quality Inspection
Every candle and diffuser is carefully inspected for wick placement, fill level, label alignment and overall quality.
4. Brand Extensions
From filling to finishing touches, we create complete fragrance experiences that elevate any space.
5. Warehouse & Fulfillment
Strategically organized warehouse and efficient fulfillment processes ensure your products arrive on time, every time.
Why Brands Choose Pure Plant Studio
Everything you need to launch a premium private label collection, from concept to delivery.
50+Low Minimums
(Starting at 50 Units)
Launch your brand confidently without large inventory commitments.
Samples In
7–10 Days
Receive your custom samples fast so you can move forward with confidence.
Typical Production
3–5 Weeks
Most orders are produced and ready to ship in just 3–5 weeks.
Custom Fragrances
Or 100+ Signature Fragrances
Choose from our library of 100+ signature scents or create a fragrance that's uniquely yours.
Luxury Vessels, Packaging & Branding
Premium vessels, custom labels, and elevated packaging that bring your brand to life.
Our Mission
We don't simply manufacture candles. We help businesses create products that strengthen their brand, deepen customer loyalty, and generate long-term revenue.
Every fragrance, vessel, label, and package is designed with one goal in mind:
Decades of Experience. One Unified Team.
- Health & Wellness
- Manufacturing
- Hospitality
- Fragrance Development
- Luxury Retail
- Production
- Brand Development
- Packaging
- Product Design
- Logistics
70+ Years Combined Industry Experience
Meet Our Leadership Team
Andy DangVu
President
Andy leads the operational strategy and business infrastructure behind Pure Plant Studio, building the systems, processes, and technology that deliver a seamless experience from planning through production. With a focus on operational excellence, vendor partnerships, and scalable systems, he ensures every project is executed with consistency and quality, providing the foundation that allows the company to grow with confidence.
Tina Rocca
Founder | Chief Fragrance Architect
With more than three decades of experience in fragrance development and botanical product design, Tina has helped shape the evolution of clean, luxury candles and home fragrance. From custom fragrance creation and essential oil blending to wax formulation and manufacturing, she guides clients with an uncompromising commitment to quality and craftsmanship, grounded in her belief that fragrance should tell a story and become an extension of the brand itself. Her vision continues to inspire every product developed by Pure Plant Studio.
Jennifer Goodrich
Senior Vice President, Strategic Growth & Partnerships
Jennifer leads strategic growth and client partnerships for Pure Plant Studio's private label division, helping brands transform ideas into successful product collections. Drawing on more than 25 years of experience in retail, sales, and brand development, she guides clients through every stage of the process, from fragrance direction and product positioning to launch strategy and long-term growth. Whether supporting an emerging entrepreneur, a luxury hospitality brand, or an established retailer, her focus is on creating products that build stronger brands and generate sustainable revenue.
Jacqueline Gonzales
Director of Client Services
With decades of experience spanning client service, accounting, production coordination, and business operations, Jacqueline plays an integral role in delivering the experience clients expect from Pure Plant Studio. Having worked alongside Founder Tina Rocca for years, she understands every aspect of the business. From initial communication to final delivery, she coordinates scheduling, purchasing, production support, and customer communications, working closely with every department to ensure deadlines are met and every client feels supported throughout the process.
Luis Gonzales
Director of Manufacturing | Master Candlemaker
With nearly three decades of candle manufacturing experience, Luis is one of the industry's most accomplished production professionals. He oversees every aspect of manufacturing, from wax preparation and pouring to curing, finishing, quality control, and final inspection, ensuring every product meets the highest standards of craftsmanship and consistency. His technical expertise and meticulous attention to detail have helped produce countless premium candles for brands across a wide range of industries, reflecting the exceptional quality clients expect from Pure Plant Studio.
Behind Every Product Is a Process Refined Over Decades
1. Concept
We listen, research and understand your brand and goals.
2. Fragrance Development
Our experts craft custom fragrances that bring your vision to life.
3. Vessel & Packaging
Select from our premium vessels and custom packaging options.
4. Production
Hand-poured in small batches with premium ingredients and meticulous care.
5. Quality Inspection
Every product is inspected to meet our uncompromising quality standards.
6. Shipping & Fulfillment
Carefully packed and shipped to help your brand shine.
By the Numbers
30+
Years Manufacturing
70+
Years Combined Leadership Experience
30+
Vessel Colors & Finishes
50
Unit Minimum Programs
Hundreds
of Custom Fragrance Possibilities
Thousands
of Products Produced
Real People. Real Process. Real Quality.
Your Vision.
Our Experience.
Whether you're launching your first product or expanding an established brand, our team is here to help with the craftsmanship, expertise, and partnership your business deserves.