Our Story
More Than a Candle. A Lifetime Dedicated to Healthier Living.
For nearly three decades, Pure Plant Home has believed that what you bring into your home matters. Every candle begins with carefully selected plant ingredients, thoughtfully blended essential oils, and a commitment to creating products that support a healthier way of living.
Tina Rocca
Founder • Aromatherapist • Healthy Living Expert
Long before “clean living” became a trend, Tina Rocca was studying how essential oils could positively influence mood, relaxation, and overall well-being.
After earning a background in kinesiology and becoming certified in aromatherapy, she began creating therapeutic essential oil blends for spas and wellness professionals. Those blends eventually became the foundation of one of the world’s first aromatherapy candle companies.
In 1995 she founded Aroma Naturals, helping introduce millions of people to candles made with real essential oils rather than synthetic fragrances. Years later, after selling the company, she returned to what she loved most: creating healthier products with uncompromising ingredients.
That vision became Pure Plant Home.
“Wellness has never been a marketing trend for me. It has always been my life’s work.”
— Tina Rocca
Our Journey
1995
Founded Aroma Naturals
Introduced one of the first aromatherapy candle brands.
2006
Company Acquired
A successful exit that helped popularize essential oil candles.
2014
Back to the Workshop
Returned to candle making with a new vision.
Today
Pure Plant Home
Handcrafting coconut wax candles in Southern California.
Our Philosophy
Ingredients Matter
What you breathe becomes part of your environment.
Many conventional candles rely on paraffin wax and synthetic fragrances that can release unwanted compounds into your home.
We believed there had to be a better way.
So we developed our own exclusive coconut wax blend and chose pure essential oils instead of artificial fragrance whenever possible.
Every decision starts with one question:
Would we feel good burning this in our own home?
Our Promise
Coconut Wax
Clean-burning and plant-based.
Essential Oil Aromas
Crafted using real botanical ingredients.
Handmade
Every candle poured in small batches.
Non-Toxic Philosophy
Free from paraffin and unnecessary additives.
Woman Founded
Designed with wellness at its core.
California Made
Handcrafted in Santa Ana.
Inside Our Studio
Our Space
Where inspiration and craftsmanship come together.
Hand Poured
Every batch is poured by hand with intention and care.
Essential Oil Blending
We carefully test botanical combinations for aroma and balance.
Quality Inspection
Every candle is checked to ensure it meets our standards.
Thoughtful Packaging
Mindful details that reflect our commitment to quality.
Create a Healthier Home
Experience the Difference
Thoughtfully crafted aromatherapy made with ingredients you can feel good about.